Please open the document below for different stages of process of making
Final A0, A3, A5, A8 posters
The process started with brainstorming the problem and choosing one that suits the poster making process, As my personal interest is more in food and nutrition I might subconsciously opted to make a poster on obesity. I used the vectors of the images in all my posters which are highly manipulated that are indistinguishable from the original images. Initially I didn’t understand how to include circuit board in the process, I tried to manually make my posters to appear as circuit boards in the later stages I used the image of circuit board in the background blended with various colors to get a defined texture. with the feedback from tutors I tried to make the posters in portrait and embed the text that appear more streamlined with the poster. Though the final posters look simple with a image and text, the process that I underwent to bring the posters to that extent is many fold. when I’m stuck somewhere I always looked towards my whole process to get the lead. For the final posters I considered the vital aspects and eliminated the rest that are distracting. I gave importance to the negative space in my posers confining the mage and text to particular place. gathering multiple insights from tutors helped to stream Line the working process following a double diamond.
Artist – PER ARNOLDI
The designer I found very interesting during my research was Per Arnoldi. He is a Danish designer and artist. The use of very bright colours resonates all his posters. Though he uses simple geometric shapes though out his work the way he arranges them makes a lot of difference in appearance. Most of the images used in his work are vector shapes with two or three colour options that look more modern. The images in the posters are mostly centre aligned. When I see his ’cirkus arena’ poster it reminds me of my posters with cheese. The spacing between various elements and the grouping of the elements into a particular axis gives the posters their uniqueness. The most used colours in his posters are the red, blue and yellow which complement each other well. Some of the poster backgrounds looks smudgy as it is manipulated by hand but some of the background colours are so neat and clear. The borders he used for most of the posters are grey. This shows that he used a consistent colour palette throughout his works which gives a sense of similarity and connectedness to all his posters. the hybrid mix of Painting and design is unique characteristic of his work. His posters doesn’t use text much, but The thoughtful layout of the text in some posters relates to the context in which the posters are designed and provides a sense of playful attitude he brings to them. The posters are not serious nor funny but creates a perfect balance between the two, connecting both children and adults equally at the deeper levels. At the end I believe that he had a great understanding and mastery of colour and the effect of colour on human emotion that keeps people tick to his posters for a long time in their subconscious memory once they confront them.